Funimation marketing director Lance Heiskell, who carries the self-appointed moniker of “Your Friendly Neighborhood FUNimation Marketing Director Guy,” apologized profusely via the Funimation Update Blog on Friday for his company’s recent attempt to sue fansubbers.
“Let’s face it, it was kind of a dick move.” Lance wrote. “The whole affair was just a tawdry attempt to impress the Japanese licence-holders with our firm stance against piracy. Guess THAT backfired, huh?”
The lawsuit, which sued 1337 “John Does” for downloading an episode of One Piece, was drastically neutered when a Texas judge dismissed 1336 of the defendants. Funimation chose to abandon the lawsuit a few weeks later.
Lance was candid in his opinion of the suit, openly admitting that RIAA-style legal extortion may not have been the best method of engendering good will among anime fans. “It was a bad idea from the start. I mean, suing 1337 people just because it spells out “leet”? That was unbelievably immature. We were trying to scare the fansubbers, but in the end we just made ourselves look like enormous douchebags.”
More after the break.