The first Endless Eight Haruhi DVD sales figures are in, and the news isn’t good. In its first week, the first Endless Eight volume chalked up 14,104 sales. By comparison, the Bamboo Leaf Rhapsody DVD sold 26,265 copies in its first week, meaning Haruhi DVD sales have dropped by around 54% as a result of Endless Eight. Overall, this places Haruhi third on the DVD sales charts for this week, albeit against other weak contenders like Hetalia, Prince of Tennis and Queen’s Blade.
So what does this mean for Haruhi’s future? Well, the franchise certainly isn’t dead; it is, however, a shadow of its former self. Sales figures from 2006 reveal that Haruhi DVDs used to sell between 28,000 and 38,000 copies in their first week; the E8 sales are less than half of that. It is almost certain that another Haruhi season will be animated; however without significant advertising or DVD sales revenue from the current “season”, this means Kyoani has less money to work with for future seasons. Unfortunately, this could mean that the next Haruhi’s production values will be significantly lower.
Back in 2006, Kadokawa marketing director Takafumi Ishibashi claimed that “Haruhi could become Kadokawa’s big pillar like Bandai’s Gundam series.” At this rate, that prediction very well might wind up being Haruhi’s famous last words.