The wheels of motion against online piracy of Japanese media have kicked into overdrive, or so it seems. Some prominent anime production companies, such as TOHO, Studio Ghibli, and Sunrise have begun collaborating in an effort to reduce the unrestricted distribution of copyrighted video via the internet. Through a large umbrella group of companies and organizations called the ‘Content Overseas Distribution Association’ (or CODA for short), the idea would be to hunt down videos submitted without consent, and then demand the host websites delete the unauthorized media. The whole goal of this association is to ‘stamp out piracy and promote the legal distribution of Japanese content’.