Don’t Panic! Analyzing the Decline of Anime

Posted by Yuki

Many people have been talking about the the recent lull in the anime industry, both in Japan itself and abroad. The question is, does this lull spell the doom of anime as some have predicted? Or is it just a temporary setback for an industry that's too mighty to perish? Well, to answer this question, we need to take a good look at the history of anime. This is an informative ANN article giving a good overview of the size of the anime industry over the last forty years. Of particular interest is this chart, a bar graph representing the growth of the industry since 1970.

What is quickly noticeable is the big boom around 1990, which is the time conventions began popping up in the United States and also when series like Tenchi Muyo and Ranma ½ were being released. Again, the industry sees another impressive climb by 1995, which is when Neon Genesis Evangelion and Ghost in the Shell were released. Moving into the new century, anime received increased exposure on cable television in the United States in the form of Toonami, which featured Sailor Moon, Dragon Ball Z and Gundam Wing starting in the late 90's, and Adult Swim with Cowboy Bebop, Trigun, Lupin III and FLCL into the early 00's.

Many of these shows were critically acclaimed and financially successful in North America and the volume and quality of anime being produced and subsequently licensed overseas saw something of a golden age, noticeably peaking in 2006 at nearly 220% higher than just 11 years prior. The future of the industry was bright, many series were being licensed for North America before they even finished their initial television run in Japan, and it seemed like the world couldn't get enough of Japan's fastest growing cultural export.

But could the industry maintain that unprecedented success? Find out more after the break!